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My Hero Academia anime removed from Tencent and Bilibili after war crimes reference

The Chinese platforms previously removed the manga over a villain’s name that appears to reference human experimentation by the Imperial Japanese Army during World War II

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Before this incident, My Hero Academia was a smash-hit in China, amassing millions of views on Tencent and Bilibili. (Picture: Funimation/Shonen Jump)
This article originally appeared on ABACUS
Tencent and Bilibili removed the hit show My Hero Academia after previously pulling the manga. Controversy over the manga started when a new villain’s name was revealed to be an apparent reference to human experimentation conducted by the Imperial Japanese Army during World War II. Tencent Video censored all videos related to the anime by disabling related searches.
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The controversy has angered people in both China and South Korea, because of an apparent reference to Japan’s covert Unit 731, which killed more than 3,000 Chinese and Koreans during the war. The manga’s author and publisher released statements saying the reference wasn’t intentional, but it wasn’t enough to appease Chinese fans.

The hashtag #MyHeroAcademiaInsultsChina is gaining momentum on Weibo, with related posts and comments amassing nearly 35 million views online.

A Weibo user wrote, “How it insulted China has proven to be irrevocable… The author had yet to apologize. But Chinese people actually won’t accept such an apology.”

Before this incident, My Hero Academia was a smash-hit in China, amassing millions of views on Tencent and Bilibili. (Picture: Funimation/Shonen Jump)
Before this incident, My Hero Academia was a smash-hit in China, amassing millions of views on Tencent and Bilibili. (Picture: Funimation/Shonen Jump)
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In the latest chapter of the manga, the name of a mad scientist who experiments on humans is revealed to be Maruta Shiga. It appears to be a reference to when Japan’s biowarfare Unit 731 referred to experimentees as “maruta,” or timber. The experiments were done out of a facility disguised as a lumber mill in China’s then-occupied northeastern city of Harbin. People were purposely infected with diseases such as typhus and cholera and subjected to vivisection, amputation and frostbite.

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