Wearables shipments up 90 per cent last year as Apple gains market share with AirPods, Xiaomi loses ground
- Worldwide shipments of wearable devices jumped nearly 90 per cent year on year to 336.5 million in 2019
- Xiaomi maintained second spot even though its market share declined slightly to 12.4 per cent from 13.1 per cent
Worldwide shipments of wearable devices jumped nearly 90 per cent year on year to 336.5 million in 2019, with Apple boosting its overall share thanks to its best selling AirPods while top Chinese maker Xiaomi lost some ground, according to market research firm IDC.
“Hearables were the big story due to new product introductions and more smartphones cutting the cord with traditional earphones, practically driving users to purchase a hearable. Not to be overshadowed were smartwatches and fitness trackers, which both posted record annual volumes from an abundance of lower-cost models,” said Ramon Llamas, research director for IDC’s wearables team.
Samsung Electronics and Huawei Technologies came in at third and fourth place, both seeing an uptick in market share, from 6.9 per cent to 9.2 per cent, and 6.3 per cent to 8.3 per cent, respectively.
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Wristbands accounted for the vast majority of Huawei's shipments in the sector but the company added several new hearables to its portfolio, helping it stay aligned with other market leaders, IDC said.
Analysts say the wearable industry will be adversely affected this year by the novel coronavirus epidemic. “The shipping volume of wearables in China, an important manufacturing hub, will be affected negatively to a certain degree,” said Sophie Pan, research manager of IDC China.
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