AutoNavi maps data shows recovery in traffic around shopping areas in China as coronavirus fears recede
- AutoNavi’s latest data shows increase in offline traffic and searches of major business districts
- Traffic data could signal that consumer activity in China has entered a recovery
Data from AutoNavi, the maps app operated by Alibaba Group Holding, shows that traffic in major shopping districts in China picked up by an average of 30 per cent over the past month, as consumer activity gradually returns to normal now that the coronavirus infection rate appears to have peaked in the country.
The early sign of increased consumer activity in China contrasts with the panic and economic uncertainty now engulfing Europe and the US, as the widening pandemic forces governments around the world to take lessons from China on how to tackle the spread of the disease with curfews and social distancing measures.
AutoNavi’s latest big data report, released on Monday, shows that traffic in and around shopping districts in several major cities in the country rose 30 per cent over the weekend of March 14-15 compared with the weekend of February 15-16, when the coronavirus in China was at its height and many areas in the country were under lockdown.
“Consumer confidence is starting to rebound as the coronavirus comes under control,” said Guo Ning, vice-president of AutoNavi. “We are seeing more and more people stepping out, with offline consumption slowly recovering.”
Alibaba is the owner of the South China Morning Post.
China’s nearly two-month lockdown has dealt a hammer blow to the economy, with retail sales – a key metric of consumption – down by 20.5 per cent across the combined two months of January and February, marking the first decline on record. The virus has however proved a boon for China’s e-commerce sector, as shoppers stuck at home buy even more online.
The new data appears to show that the country’s offline economy could now see a slow recovery. This does not mean that retail businesses can slack off on preventive measures – hand sanitiser, extra cleaning and temperature monitoring are likely to remain fixtures of everyday life in shopping malls.