Made-in-China films, TV shows most popular among users of Douyin, China’s TikTok
- New rankings released by China’s biggest movie ticket platform, Maoyan Entertainment, show that Douyin users are most interested in Chinese films and TV shows
- Short video app Douyin announced last month it was making 100 full-length films available for streaming
Maoyan Entertainment, China’s largest movie ticket platform, released the rankings for user interest in films, TV series and variety shows on Saturday. The rankings, updated daily at noon, are based on data provided by the app, including how influential the film’s official account is on Douyin and how many people searched for the film, Maoyan Entertainment said.
Love of Thousand Years, Skate Into Love and Winter Begonia, all Chinese romantic dramas released this year, were the top three most popular TV series among users from Monday to Tuesday afternoon.
Meanwhile, Day Day Up, a long-running talk show using humour to convey traditional Chinese values, was the most popular in the category of variety shows, followed by comedy competition Joyful Comedians and dating game show If You Are the One.
The only foreign title among the top three in any category was American action film F9 – alternatively known as Fast & Furious 9 – which was the second-most popular movie after Chinese fantasy thriller Mojin: The Dragon Ridge and ahead of Chinese romantic comedy Oversize Love. Mojin: The Dragon Ridge shares the same Chinese name as TV series Candle in the Tomb: The Lost Caverns, and both are based on a novel by Tianxia Bachang.
China’s TikTok is turning into a movie streaming platform
Douyin, owned by Beijing-based ByteDance, is China’s hottest short video app, reporting 400 million daily active users in January.
Last month, Douyin announced that it had made around 100 full-length feature films including the The Last Emperor and Farewell My Concubine available for streaming on the app.
Amid this difficult environment, some films have skipped theatrical releases to go straight to streaming. Huanxi Media’s highly anticipated holiday film Lost in Russia premiered on Douyin and other ByteDance platforms. ByteDance agreed to pay the media company 630 million yuan (US$90.8 million) to stream the Lunar New Year family flick, as well as other films and TV dramas.
Maoyan Entertainment’s ranking will provide important information for those within the film industry to understand interest from Douyin users in films and television programmes, so that they can promote their work in an effective way, a spokesman for the movie ticket platform said. Bytedance did not immediately respond to a request for comment.