Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters
Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters

Facebook’s Giphy purchase will help keep track of competitors

  • Giphy provides the same search service to many of Facebook’s competitors, including Apple’s iMessage, Twitter, Signal and TikTok
  • That gives Giphy a view of the health of those platforms and how often people use them

Topic |   Facebook
Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters
Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, for around US$400 million. Photo: Reuters
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