A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE
A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE

China’s advertising industry issues code of conduct for live streaming e-commerce

  • Live-streamers are advised to cooperate with platforms to censor and manage their interactive sessions with users, according to the notice
  • The move towards regulation comes after China’s consumer rights watchdog received a surge of complaints

Topic |   E-commerce
A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE
A host presents goods for online sales in Guangzhou, Guangdong province, China, 20 May 2020. Photo: EPA-EFE
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