In this file photo taken on February 10, 2020 Sikh volunteers hang a sign reading 'Tiktok is prohibited here', at the Golden Temple in Amritsar. Photo: AFP

As TikTok competitors swoop in amid global pushback, is the short video app losing its ‘first mover advantage’?

  • In the week after India banned TikTok, negative sentiment against the app on social media rose to 80 per cent on average from 55 per cent a week before
  • Meanwhile, Indian alternatives are gaining traction and Western apps are also launching short video features
Topic |   Apps
In this file photo taken on February 10, 2020 Sikh volunteers hang a sign reading 'Tiktok is prohibited here', at the Golden Temple in Amritsar. Photo: AFP
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