Li Jiaqi, one of China’s top live-streamers, goes by the nickname ‘lipstick king’. Photo: Handout
Steep discounts and KOL endorsements have supercharged live-streaming sales in China, but are the merchants making money?
- For one show, it cost US$43,000 in fixed fees and 25 per cent commission on sales to hire a popular live-streamer to promote a European brand
- The live-streaming market will be worth 961 billion yuan in 2020, according to an iiMedia report
Topic |
E-commerce
Li Jiaqi, one of China’s top live-streamers, goes by the nickname ‘lipstick king’. Photo: Handout