Tencent Holdings-backed Kuaishou has expanded its e-commerce initiatives, in which its video-sharing content creators help drive online retail campaigns. Photo: Reuters
Gen Z users help TikTok rival Kuaishou expand live-streaming e-commerce business
- Daily e-commerce users on Tencent-backed Kuaishou exceeded 100 million in the first six months of this year
- Gen Z users, those born between 1995 and 2002, made up 70 per cent of published content creators on Kuaishou from July 2019 to June this year
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Tencent Holdings-backed Kuaishou has expanded its e-commerce initiatives, in which its video-sharing content creators help drive online retail campaigns. Photo: Reuters