Smash success of Tencent’s drama based on CrossFire game reflects rising popularity of e-sports

CrossFire, a Chinese television series based on the video game of the same name, racked up 980 million views in less than four weeks

China’s booming e-sports industry grew by almost 55 per cent in the first half of the year

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Promotional poster for CrossFire, a Chinese television series based on the first-person shooting game of the same name.

Published: 6:30am, 13 Aug 2020Updated: 6:30am, 13 Aug 2020

If the success of shows like Friday Night Lights – the football-centric American drama that aired for five seasons – is indicative of widespread enthusiasm for sports, the winning performance of a new television series about e-sports may prove audiences are, increasingly, similarly riveted by professional video gaming in China.

As of Wednesday, Youhug Media and Tencent Holdings’ CrossFire had racked up more than 980 million views in less than four weeks since it premiered on July 20, according to online video data and analysis platform Guduo Media.

Based on the popular South Korean first-person shooting game of the same name, CrossFire tells a coming-of-age story about two young CrossFire gamers – played by Chinese movie stars Lu Han and Leo Wu – trying to carve out a career in e-sports. The 36-episode web drama now has a score of 7.7 out of 10 based on more than 68,000 votes on popular rating site Douban.

The smash hit, streaming exclusively on Tencent Video, was released at a time of exponential growth for the e-sports industry in China.

According to a government-backed report published last month, e-sports revenue grew by almost 55 per cent to 71.9 billion yuan (US$10.3 billion) in the first six months of this year, while the number of e-sports consumers grew by about 10 per cent over the same period to total 483.96 million.

“E-sports and competitive gaming are becoming more common across various entertainment media platforms in China,” said Daniel Ahmad, a senior analyst at Niko Partners.

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Smash success of Tencent’s drama based on CrossFire game reflects rising popularity of e-sports

CrossFire, a Chinese television series based on the video game of the same name, racked up 980 million views in less than four weeks China’s booming e-sports industry grew by almost 55 per cent in the first half of the year

CrossFire, a Chinese television series based on the video game of the same name, racked up 980 million views in less than four weeks

China’s booming e-sports industry grew by almost 55 per cent in the first half of the year