Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots

China’s online eating shows under scrutiny after state media criticism of food waste

  • Eating shows originated from South Korea before gaining popularity globally via videos featuring broadcasters consuming a large quantity of food
  • In a Weibo poll, more than 50 per cent of roughly 155,000 respondents said that while they enjoyed watching eating shows they would say ‘no’ to food waste

Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
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