Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots

China’s online eating shows under scrutiny after state media criticism of food waste

  • Eating shows originated from South Korea before gaining popularity globally via videos featuring broadcasters consuming a large quantity of food
  • In a Weibo poll, more than 50 per cent of roughly 155,000 respondents said that while they enjoyed watching eating shows they would say ‘no’ to food waste

Topic |   Food and agriculture
Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
Chinese short video platforms Douyin and Kuaishou now show a reminder when users search keywords related to eating shows, asking them to not waste food. Photo: Screenshots
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