TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: ReutersTikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters

TikTok launches marketing program for advertisers with tools to measure success of campaigns

  • A new programme by TikTok will allow brands and marketers to run ad campaigns on its app
  • It currently has about 20 certified partners including digital marketing platform MakeMeReach and data analytics company Kantar

Topic |   TikTok
TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: ReutersTikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
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