TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
TikTok

TikTok launches marketing program for advertisers with tools to measure success of campaigns

  • A new programme by TikTok will allow brands and marketers to run ad campaigns on its app
  • It currently has about 20 certified partners including digital marketing platform MakeMeReach and data analytics company Kantar

TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
TikTok’s advertising business is still nascent, but the company owned by China’s ByteDance has become a popular place for brands that aim to reach the app’s young audience. Photo: Reuters
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