YouTube to launch TikTok-like short-form video feature in India after ban of Chinese app
- Shorts will allow creators to ‘shoot short, catchy videos using nothing but their mobile phones’
- The feature shares many similarities with TikTok, the wildly popular video-sharing app banned in India and facing a forced sale in the US
In the blog post on Monday, YouTube revealed that the new feature will allow content creators to record videos up to 15 seconds long with music from a large library of songs. Just like on TikTok, creators will also be able to control the speed of their videos and film hands-free using a timer and countdown, while users can swipe vertically between videos.
An early beta version of the product will be launched “over the next few days in India”, YouTube said, adding that it will introduce more features and launch the feature in more countries in the coming months.
YouTube reportedly planning to launch an in-app rival to TikTok
Shorts is among a slew of TikTok alternatives that have emerged as the wildly popular Chinese-owned app faces headwinds internationally.
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The four most popular video-sharing apps after TikTok in the US collectively accounted for 44 per cent of the market in August, almost double from 24 per cent in January, according to a blog post earlier this month by analytics firm Sensor Tower.
Among these, Triller and Likee have consistently ranked among the top five most-downloaded each month since January, “marking them as potential front runners in the race for a share of TikTok’s audience”, Sensor Tower added.