Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
TikTok ban

TikTok becomes a case study for Chinese companies planning global expansion

  • ByteDance’s purchase of video app Musical.ly would give Zhang a platform to venture into global markets – and sow the seeds of future troubles
  • One lesson ByteDance has learned from its globalisation experience is the need for professional communication skills

Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
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