Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
TikTok ban

TikTok becomes a case study for Chinese companies planning global expansion

  • ByteDance’s purchase of video app Musical.ly would give Zhang a platform to venture into global markets – and sow the seeds of future troubles
  • One lesson ByteDance has learned from its globalisation experience is the need for professional communication skills

Topic |   TikTok ban
Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
Zhang Yiming, founder of Beijing ByteDance Technology Co., at the company's headquarters in Beijing, in this file photo from Aug. 17, 2017. Photo: Bloomberg
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