Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout
Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout

Instagram expands shopping to IGTV and Reels in move that mimics China’s popular social commerce model

  • The social commerce business model, which includes shopping from short video apps and live-streaming, is widely used in China
  • During the first half of this year, there were more than 10 million e-commerce related live streaming sessions in China

Topic |   E-commerce
Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout
Instagram’s IGTV channel will now allow shopping within the app. Photo: Handout
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