Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack
Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack

How US newsletter site Substack took inspiration from China’s WeChat to give content creators a voice

  • The San Francisco-based start-up’s founders took inspiration from WeChat, which popularised self-publishing with WeChat Public Accounts in China
  • Both thrive on a model where content is delivered to a user’s inbox and where writers can establish their own mini-media empires

Topic |   Internet
Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack
Substack, the San Francisco-based newsletters start-up, was co-founded by Chris Best, Hamish McKenzie and Jairaj Sethi. Photo: Substack
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