Founded in 2015, social commerce app operator Pinduoduo had 683 million annual active users in the 12 months to June 30. Photo: SCMP
Founded in 2015, social commerce app operator Pinduoduo had 683 million annual active users in the 12 months to June 30. Photo: SCMP
Pinduoduo

Pinduoduo targets US$150 billion total sales for Chinese brands in new five-year initiative

  • Shanghai-based Pinduoduo has unveiled the latest iteration of its customer-to-manufacturer initiative
  • The increased support for Chinese manufacturing enterprises has gained urgency amid Beijing’s efforts to boost domestic consumer spending

Founded in 2015, social commerce app operator Pinduoduo had 683 million annual active users in the 12 months to June 30. Photo: SCMP
Founded in 2015, social commerce app operator Pinduoduo had 683 million annual active users in the 12 months to June 30. Photo: SCMP
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