The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters
The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters

TikTok-owner ByteDance said to be on track to rake in US$27bn in advertising revenue by year-end

  • ByteDance relies on Douyin, the Chinese version of TikTok, for nearly 60 per cent of ad revenue
  • ByteDance overtook Baidu to become China’s second largest digital ad player in the first half of 2019 with 23 per cent of the total digital ad spend

Topic |   TikTok
The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters
The logo of Bytedance, the China-based company which owns the short video app TikTok, is seen at its office in Beijing, China July 7, 2020. Photo: Reuters
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