China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua
China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua
Internet

Elderly influencers are trending in China’s youth-led social media but will fashionable grandmas live on?

  • In China there is a growing audience, and pool of talent, for content that caters for the country’s elderly generation
  • The number of products aimed at the elderly increased by 78 per cent in 2019 versus 2017 and the number of brands almost doubled

Topic |   Internet
China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua
China has become well-known for its smartphone-savvy pensioners in recent years. Photo: Xinhua
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