Finance videos on Douyin have become a popular category of niche content as ByteDance seeks growth amid slowing user growth for short video apps. Photo: Reuters
TikTok for finance: ByteDance’s Douyin finds success in short videos about economics and wealth management
- More than 100 million users have engaged with financial content on Douyin and 29 million creators are making it
- China’s short video industry saw growth fall to single digits in 2020 amid saturation in a market known for goofy lip-synching videos
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Finance videos on Douyin have become a popular category of niche content as ByteDance seeks growth amid slowing user growth for short video apps. Photo: Reuters
