With slowing growth at home, Chinese gaming giants Tencenet and NetEase, along with up-and-comers like Yoozoo, are combining their advantages in developing mobile games and licensing hot properties like Lord of the Rings, Game of Thrones and Harry Potter to expand growth overseas. Illustration: Henry Wong
With slowing growth at home, Chinese gaming giants Tencenet and NetEase, along with up-and-comers like Yoozoo, are combining their advantages in developing mobile games and licensing hot properties like Lord of the Rings, Game of Thrones and Harry Potter to expand growth overseas. Illustration: Henry Wong
Mobile gaming
Tech /  Big Tech

Tencent, NetEase and others bring global gamers to fictional worlds like Middle Earth, Westeros, and Hogwarts to dominate the mobile games industry

  • China’s gaming giants and newer entrants like Yoozoo are pouring money into overseas properties like Lord of the Rings, Harry Potter and Game of Thrones
  • The push to acquire more mobile gamers is facing setbacks amid regulatory scrutiny in the US and India and challenges developing original IP

Josh Ye
Josh Ye

Updated: 11:18am, 30 Jan, 2021

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