A caricature of South Korean singer Psy is shown against his national flag, the T’aegukki. Psy’s ‘Gangnam Style’ helped put K-pop on the world map after it went viral on YouTube in 2012, but it is the leggy girl groups and makeup-caked boy bands that have fuelled most of the genre’s success. Now Ali Music wants in on the action. Illustration: Stephen Case

Hangzhou style? Alibaba’s music arm chases slice of K-pop pie with US$30 million investment in South Korea’s SM Entertainment

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A caricature of South Korean singer Psy is shown against his national flag, the T’aegukki. Psy’s ‘Gangnam Style’ helped put K-pop on the world map after it went viral on YouTube in 2012, but it is the leggy girl groups and makeup-caked boy bands that have fuelled most of the genre’s success. Now Ali Music wants in on the action. Illustration: Stephen Case
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