The Hong Kong Rugby Union (HKRU) hopes to raise the profile of the sport in the city and beyond with the launch of its own social media mobile app before the world-famous Hong Kong Sevens takes place at Hong Kong Stadium next month.
READ MORE: Ten teams announced for Hong Kong Women’s Sevens
Vern Reid, chief executive at the HKRU, said on Friday the new HKSevens app, which will be available by March 16, is designed to provide the 120,000 visitors expected to attend the April 8-10 tournament, as well as rugby fans around the world, with real-time, personalised updates, schedules and match scores.
“This is certainly the most commercial thing that we’re doing other than selling the Sevens,” Reid said. “We’re really looking to grow the game more in the local community.”
READ MORE: Hong Kong Sevens fans warned to stay away from fraudulent online ticket sellers
It was not known whether HKRU would also look into alliances with news organisations for its foray into social media.
Founded in 1952, the HKRU has hosted the world-famous Hong Kong Sevens since 1976.
It is a member of the Sports Federation & Olympic Committee of Hong Kong, China. It provides competitive and social rugby opportunities for men and women at every age and skill level, with a thriving community of more than 10,000 players.