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Microsoft changing its controversial Windows 10 upgrade pop-ups

New upgrade notification has 'clearer' options after criticism of original prompt being 'annoying' and 'misleading'

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Microsoft's new Windows 10 upgrade prompt allows users to choose whether to “upgrade now,” “choose a time” and “decline free offer.” Photo: Matt Weinberger
Business Insider

My beloved Acer laptop has been nagging me to update to Windows 10 for some time now. The notification is persistent, to say the least. 

But that's about to change. In the wake of customer complaints that these upgrade notices are confusing and irksome (in one case, a Windows 10 upgrade alert famously interrupted a live TV newscast), Microsoft is rolling out a new, friendlier notification, the company said on Tuesday.

The new upgrade notification has "clearer" options, Microsoft Windows and Devices Group EVP Terry Myerson says.

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Before:

Photo: Matt Weinberger
Photo: Matt Weinberger
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The most confusing aspect of the Windows 10 pop-up notification was the little red button with an "X" sitting in the upper righthand corner. If your instinct was, like most people, to click that "X" to make the pop-up go away, you were in for surprise: Clicking the X meant you were actually giving Microsoft consent to schedule the upgrade automatically.

This aggressive approach have elicited a chorus of criticism from some users, who find the pop-ups annoying and misleading. One woman has reportedly sued Microsoft for US$10,000, claiming that her computer upgraded to Windows 10 without her permission, leading to all sorts of technical problems that stalled her business. 

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