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Drone racing is worth US$100,000 in upcoming championship

Competition will see 16 racers crossing the globe to compete

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Drone racing champion Luke Bannister poses for a photograph as he flies his first-person view (FPV) drone in Wiltshire, western England. Photo: AFP/Ben STANSALL
CNBC

By Kelly Song

The Drone Racing League is keeping an eye out for “the greatest drone racer on earth,” and they could be worth a lot of money, according to Drone Racing League CEO Nicholas Horbaczewski.

The DRL Allianz World Championship begins Tuesday on ESPN, with the prize money for the winner set at US$100,000. Sixteen racers will travel around the world, flying their drones in an array of venues from NFL stadiums to abandoned malls.

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The league also announced in a statement it will collaborate with the Amazon Prime Video series “The Grand Tour” for its 2017 championship. This mirrors the expanding industry of drone technology — according to a new study by PwC, the emerging market for business services using drones is valued at over US$127 billion, affecting industries from agriculture to filmmaking.

“We are a small part of a multibillion-dollar growing drone industry,” said Horbaczewski in an interview Monday on “Power Lunch.” “What we find is, everybody these days either has a drone, they want a drone, they’re learning how to fly them, and people are finding commercial and consumer applications for them. And we’re just a piece of that. We’re a great outlet, a good reason to go out and fly drones.”

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The drones are designed and built by the league, which is a sports and media company, and are crafted differently for every race. Each model is worth from US$500 to US$1000, and can travel from 80 to 90 miles an hour. In order to prevent racers from cheating, standardised equipment is used and the company “[doesn’t] even let the participants touch the drones during the competition,” according to Horbaczewski.

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