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Visual effects titan Digital Domain aims for global lead in virtual reality content, services

Company details how it plans to bolster its presence with the help of new high-level recruits

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The chairman of Digital Domain Holdings, Peter Chou. Hotel: David Wong

Digital Domain Holdings, operator of the world’s largest independent visual-effects studio, plans to sharpen its focus on virtual reality technology initiatives after beefing up its senior management and recently raising fresh funding.

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“We are strongly focused on developing our business model of technology-plus-entertainment in the virtual reality industry,” Peter Chou, the chairman of Hong Kong-listed Digital Domain, told a press conference on Wednesday.

The company expects to bolster that effort with the help of new high-level recruits to its board of directors. These are: Wei Ming, the former general manager of Alibaba Group Holdings’ digital entertainment business unit; Pu Jian, a vice-president at mainland Chinese conglomerate Citic; Alan Song Anlan, the managing partner at SoftBank China Venture Capital; and John Lagerling, the former vice-president of business development for mobile and product partnerships at Facebook.

Wei was also named as Digital Domain’s new vice-chairman and chief executive of the company’s fast-developing greater China business unit.

Chief executive Daniel Seah Ang said the mainland, which is forecast to be the world’s biggest movie market this year, is now providing many opportunities for the company to expand its media and entertainment business, as well as further penetrate the nascent marketplace for virtual reality content and services.

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Digital Domain runs award-winning movie visual special-effects studio Digital Domain 3.0, which also provides services to major commercial advertisers such as Nike and Apple. Canadian subsidiaries Immersive Ventures and IM360 Entertainment are involved in creating original virtual reality content.

The company has been expanding into virtual reality content amid rising global interest for virtual reality headsets developed or set to be introduced by the likes of Samsung Electronics, HTC and Lenovo Group.
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