Actress Margot Robbie spreads Vegemite on toast in a video designed to trigger autonomous sensory meridian response, or ASMR. Photo: W Magazine/YouTube

Here’s why videos of a woman tapping a hairbrush and Margot Robbie spreading Vegemite on toast have become internet sensations

Dove and IKEA have produced ads intended to trigger autonomous sensory meridian response, and W Magazine has produced a series of ASMR-inducing videos featuring celebrities

Topic |   Science

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Actress Margot Robbie spreads Vegemite on toast in a video designed to trigger autonomous sensory meridian response, or ASMR. Photo: W Magazine/YouTube
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