bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

hooksAmpRedirectArticle

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

authorLocations

authors

corrections

sponsorType

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

quizIds

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

paywallTypes

pdfFiles

seriesReverseOrder

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

readingTime

customTimezone

liveContents

CNBC

By Jillian D’Onfro
Since the company first announced its plan to remove ads that don’t follow industry standards last June, 42 per cent of sites that were failing have fixed their issues, Google writes in a new blog post.
Chrome’s new filtering system follows the Better Ad Standards guidelines to block the most annoying types of advertisements, like full-page pop-ups or flashing, animated ones.
Although sometimes advertisers are at fault, the majority of intrusive experiences are actually controlled on a website level, like having an ad density of more than 30 per cent of a screen or displaying a full-page ad that only disappears after a countdown.
Sites like Forbes, the Los Angeles Times, the Chicago Tribune, and InTouch Weekly all recently made changes to stop Chrome from blocking ads on their sites, according to a Google spokesperson.
After a website fails the Better Ad Standards, it will have 30 days to change its ways before Chrome blocks its ads.
Chrome users will start seeing a message indicating that ad blocking has occurred as well as an option to “allow ads on this site.”
Although it might seem counter-intuitive for Google, an ad company, to start blocking ads, the rationale is that if users feel like advertisements are super annoying and intrusive, they are more likely to download a third-party ad blocker. Those typically block all advertisements, which cuts off revenue for both those websites and Google. This built-in version is like the middle path.
Chrome’s new ad filtering works in conjunction with a programme that Google is testing called Funding Choices , where people using third-party ad blockers will be prompted to either turn them off or “pay for a pass that removes all ads on that site through the new Google Contributor.”
Read the original article at CNBC


Meet #RichTok influencer Becca Bloom: the daughter of 2 tech entrepreneurs flaunts her Cartier and Bulgari online, her real name is Rebecca Ma – and she’s about to marry a Google engineer in Lake Como

DeepSeek’s popularity waning as Kuaishou gains in video generation, AI platform Poe finds

In Saudi Arabia, US and China vie for influence and the kingdom wins: analysts

China, US sign duelling deals after agreeing to trade war truce

Google

Google will start blocking ‘bad’ ads in its Chrome browser

shutterstock_424829365.jpg This shutterstock shot of Melbourne, Australia - May 23, 2016: Close-up view of Google apps on an Android smartphone, including Chrome, Gmail, Maps. [FEATURES] Photo: SHUTTERSTOCK

Google Chrome has a date for when it’s going to block annoying ads from websites

FILE PHOTO: A Google search page is reflected in sunglasses in this photo illustration taken in Brussels May 30, 2014. REUTERS/Francois Lenoir/Illustration/File photo

Photo: SHUTTERSTOCK

Tech

Since the company first announced its plan to remove ads that don’t follow industry standards, 42 per cent of sites that had failed, like Forbes or the Los Angeles Times, have fixed their issues
