Google launches a big news initiative to fight false news and help publishers make money
New initiative will offer publications another monetisation model online called Subscribe with Google, as well as work with established universities and groups to combat misinformation
By Michelle Castillo
Google is launching the Google News Initiative, a journalism-focused programme that will help publishers earn revenue and combat fake news.
The initiative, announced Tuesday, will offer publications another monetisation model online called Subscribe with Google, as well as work with established universities and groups to combat misinformation. It will also introduce an open-source tool called Outline, which will make it easier for news organisations to set up secure access to the internet for their journalists.
“A great search engine by its definition depends on access to the open web…. The last thing you want to see is a search engine that is not delivering quality internet and is quickly becoming a race to the bottom,” said Google senior vice president and chief business officer Philipp Schindler.
“If you’re not successful, we’re not successful,” he added.
Google said it was committing US$300 million over the next three years to the project, though it did not elaborate on how the resources would be spent. The company said it paid US$12.6 billion to news organisations and drove 10 billion clicks a month to their websites for free last year.
Subscribe with Google will make it easier for readers to pay for content from news organisations that have agreed to partner with the company. It will also allow people to pay and login with Google account information. Google will take a revenue share from subscriptions obtained through its programme, though it did not elaborate on the percentages. FT.com, The Washington Post, and McClatchy Company publications including the Miami Herald are among the 17 launch partners.
The company is also testing a “Propensity to Subscribe” feature using its artificial intelligence, which will let companies know which consumers are likely to pay for their products. A new News Consumer Insights dashboard will further analyse readers for subscription opportunities.
The programme is not intended to shift media reliance on advertising revenue to subscription-based models, executives emphasised. It’s becoming more acceptable to subscribe to services like Netflix and Spotify, and Google believes consumers - especially millennials - are open to paying for content if its easy to do so.
Google will also create the Disinfo Lab with Harvard’s Kennedy School aimed at clarifying misinformation during elections and breaking news moments. It will also launch MediaWise, an organisation in conjunction with the Poynter Institute, Stanford University and the Local Media Association, which will work to develop digital literacy for young viewers. In addition, Google is working with top YouTuber’s like John Green and Ingrid Nilsen to further educate younger readers about false information online.