Chinese live-streaming platforms are coming up with content that caters to women – adding sections targeted to their interests in gaming, outdoor sports, anime, and good-looking men. Photo: SCMP
Chinese live-streaming platforms are coming up with content that caters to women – adding sections targeted to their interests in gaming, outdoor sports, anime, and good-looking men. Photo: SCMP

China's risqué live-streaming apps are now objectifying men too

With slowing growth and fierce competition, platforms like YY and Momo want to become places where women feel comfortable as well

Chinese live-streaming platforms are coming up with content that caters to women – adding sections targeted to their interests in gaming, outdoor sports, anime, and good-looking men. Photo: SCMP
Chinese live-streaming platforms are coming up with content that caters to women – adding sections targeted to their interests in gaming, outdoor sports, anime, and good-looking men. Photo: SCMP
READ FULL ARTICLE