Production still from The Story of Yanxi Palace, an imperial romance drama produced by iQiyi in China. Photo: Handout.

How big data helped ‘China’s Netflix’ iQiyi decide to back The Story of Yanxi Palace, a summer blockbuster about back-stabbing concubines

Runaway hit has surprised many in the industry because of the absence of A-listers in the cast, with Hong Kong actress Charmaine Sheh Sze-man arguably the most famous of the lot for a global audience

Topic |   China technology

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Production still from The Story of Yanxi Palace, an imperial romance drama produced by iQiyi in China. Photo: Handout.
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