Chinese indie folk duo The Landlord's Cat receives a Best New Artist award from NetEase Cloud Music. Photo: SCMP/Handout

NetEase helps China’s indie artists out-sell Taylor Swift on its interactive music-streaming platform

  • NetEase has been investing heavily to support the budding careers of independent musicians with the aim of generating a fresh supply of high-quality content
  • Chinese technology companies are rushing into the country’s burgeoning online entertainment space with more consumers prepared to pay for content
Topic |   Music

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Chinese indie folk duo The Landlord's Cat receives a Best New Artist award from NetEase Cloud Music. Photo: SCMP/Handout
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