At Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane ZhangAt Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane Zhang
At Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane Zhang

China’s virtual idols meet their fans at the intersection of entertainment and technology

  • A team of about 200 people from China and Japan worked for six months to prepare for the two-hour performance
  • China’s virtual idol industry, valued at less than 100 million yuan last year, is expected to grow to 1.5 billion yuan by 2023

Topic |   Chinese culture
At Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane ZhangAt Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane Zhang
At Luo Tianyi’s concert last Saturday, fans waved blue glow sticks to the rhythm. Photo: SCMP via Jane Zhang
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