Opinion | How digital technology can drive inclusive growth, starting with furniture producers in China
- Furniture-producing town’s journey to the top of e-commerce charts started by embracing technology
Ten years ago, Shaji was just another impoverished town in China’s eastern Jiangsu province. Today, it is the country’s largest producer of furniture sold over the internet.
Shaji’s journey to the top of the e-commerce charts started by embracing technology. Entrepreneurs there found their online Taobao stores were far more lucrative than any selling they could do locally.
The town is living proof of how going digital presents an opportunity to pull the poor out of poverty and make an economy more inclusive.
That said, whether digital technology introduces more unwelcome consequences than benefits or widens, not narrows, the gap between winners and losers is a constant debate.
In Shaji’s case, digital technology had a low threshold for adoption: The skills to sell handmade furniture online were learned quickly and easily.