China’s TikTok competitor Kuaishou launches a new short video app for kids

Clean, educational and no dangerous stunts -- China’s first short video app designed for underaged users keeps content healthy and comes from TikTok rival Kuaishou.

Kuaishou Qingchunji features content similar to its older sibling Kuaishou, but it comes with new sections. These include educational videos, a section on child psychology and, more intriguingly, a news section. Local media reported that the app will limit posting content and commenting for underage users.

By October, 53 video platforms had introduced a system called “teenager mode,” which allows parents to restrict their kids to 40 minutes per day on an app and limit transactions. China’s biggest streaming apps now have the mode, including Kuaishou and Douyin, the Chinese version of TikTok. Gaming has also been hit by strict anti-addiction rules, with some game makers going as far as cross-checking player’s identities with a police database.