Taobao says that it gives 30 billion yuan (US$4.27 billion) in subsidies to small and medium-sized merchants on the platform every year. (Picture: JD.com, Taobao and Pinduoduo)

China kicks off 12.12 shopping festival, the sequel to Singles’ Day

The less-celebrated sibling to Alibaba’s Singles’ Day shopping spree promotes small vendors

Topic |   Alibaba
Taobao says that it gives 30 billion yuan (US$4.27 billion) in subsidies to small and medium-sized merchants on the platform every year. (Picture: JD.com, Taobao and Pinduoduo)
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