NetEase CEO William Ding Lei attends the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. Photo: Reuters
NetEase CEO William Ding Lei attends the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. Photo: Reuters
Apple

NetEase CEO says Genshin Impact, Apple moves will pressure Chinese app stores to cut fees

  • Most Chinese Android-based app stores that come preloaded on phones from Xiaomi and Huawei have taken a 50 per cent cut of developer revenue
  • The pushback against app store commission fees worldwide is not new, but it was given impetus when miHoYo and Lilith Games took their fight public

NetEase CEO William Ding Lei attends the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. Photo: Reuters
NetEase CEO William Ding Lei attends the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. Photo: Reuters
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