A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
NBA picks Kuaishou as short-video content partner in latest attempt by sport to move on from China PR debacle
- Kuaishou becomes the latest NBA partner in China following a live-streaming deal with Tencent through the 2024-25 season
- Agreement fails to cheer investors as stock slumped 3 per cent in a weak broader market
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A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
