A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
Kuaishou

NBA picks Kuaishou as short-video content partner in latest attempt by sport to move on from China PR debacle

  • Kuaishou becomes the latest NBA partner in China following a live-streaming deal with Tencent through the 2024-25 season
  • Agreement fails to cheer investors as stock slumped 3 per cent in a weak broader market

Topic |   Kuaishou
A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
A man shops for merchandise near a billboard of Los Angeles Lakers star LeBron James promoting the NBA playoffs at an NBA store in Beijing in October 2020. The NBA is returning to Chinese state television after a one-year absence. Photo: AFP
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