Michael Yu Minhong, founder of New Oriental Education & Technology Group, plans to diversify his company’s business into live-streaming e-commerce for farm products. Photo: Reuters
Michael Yu Minhong, founder of New Oriental Education & Technology Group, plans to diversify his company’s business into live-streaming e-commerce for farm products. Photo: Reuters
E-commerce
Tech

China tech crackdown: Yu Minhong, founder of the nation’s largest private education services firm, makes debut as live-streaming host

  • The founder of New Oriental Education & Technology Group hosted his first live-streaming e-commerce session on ByteDance-owned short video platform Douyin
  • During that session, Michael Yu Minhong reiterated his company’s plan to launch a live-streaming e-commerce platform for farm products

Tracy Qu
Tracy Qu in Shanghai

Updated: 9:06pm, 29 Dec, 2021

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Michael Yu Minhong, founder of New Oriental Education & Technology Group, plans to diversify his company’s business into live-streaming e-commerce for farm products. Photo: Reuters
Michael Yu Minhong, founder of New Oriental Education & Technology Group, plans to diversify his company’s business into live-streaming e-commerce for farm products. Photo: Reuters
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