Hong Kong actor Andy Lau Tak-wah also apologised for the plagiarised content used on his video ad with carmaker Audi. Photo: Handout
Hong Kong actor Andy Lau Tak-wah also apologised for the plagiarised content used on his video ad with carmaker Audi. Photo: Handout

German carmaker Audi, ad agency M&C Saatchi apologise for copyright infringement in video campaign with Hong Kong’s Andy Lau

  • Audi blamed the infringement on a ‘lack of supervision and lax review’ of the M&C Saatchi-led campaign
  • M&C Saatchi said ‘weak copyright awareness’ by the company’s Audi service team led to the controversy

Hong Kong actor Andy Lau Tak-wah also apologised for the plagiarised content used on his video ad with carmaker Audi. Photo: Handout
Hong Kong actor Andy Lau Tak-wah also apologised for the plagiarised content used on his video ad with carmaker Audi. Photo: Handout
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