Alibaba prepares deep discounts and extra help for merchants ahead of this year’s Singles’ Day shopping extravaganza
- Alibaba is promoting a membership system for brands to boost sales during the annual shopping extravaganza
- Tmall is working with around 30 industrial clusters, including female clothes-makers in Guangzhou, to help with training for the event
Alibaba Group Holding is preparing to kick off its iconic Singles’ Day shopping festival with steep discounts and broad support for merchants as the Hangzhou-based e-commerce giant seeks to offset downward pressure on consumer spending amid mounting economic headwinds in China.
Alibaba is promoting a membership system for brands to boost sales during the annual shopping extravaganza, which begins on November 11, and providing them with various support measures to reduce costs and increase traffic. More than 40 merchants on Tmall, Alibaba’s business-to-consumer platform, have 10 million members or more, giving them a solid foundation to secure sales goals, the company told the Post on Friday.
Tmall is working with around 30 industrial clusters, including female clothes-makers in Guangzhou, capital of southern Guangdong province, male clothes-makers in Suzhou in southeastern Jiangsu province, and shoe makers in Wenzhou, eastern Zhejiang province, to provide them with training ahead of the big sales event. Pre-sales for Singles’ Day begin on October 24.
Meanwhile, merchants and live-streamers have already sent messages to the public in the build-up to the shopping festival in an early bid to grab consumer attention. Austin Li Jiaqi, known as the ‘Lipstick King’ and who recently returned to Taobao Live after a three-month disappearance, has published details of some of the products – with prices – he will be selling via his Weibo account during the event.