China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters

Tencent slashes game marketing budget amid Chinese regulatory freeze

  • Operator of WeChat social network is halving branding budgets for some mature games if the money has not already been deployed
Topic |   Tencent

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China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters
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