China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters
China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters

Tencent

Tech /  Big Tech

Tencent slashes game marketing budget amid Chinese regulatory freeze

  • Operator of WeChat social network is halving branding budgets for some mature games if the money has not already been deployed

Topic |   Tencent
Bloomberg
Bloomberg

Updated: 9:55pm, 8 Nov, 2018

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China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters
China’s gaming industry, which generates more than US$30 billion of revenue, has been hammered this year after regulators froze the approval process for new games. Photo: Reuters
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