Chinese KOL Becky Li. Photo: Handout
How China’s online opinion leaders – or KOLs – convert fans to sales, creating a nearly US$9 billion industry
- More than 70 per cent of Chinese Gen Z consumers prefer buying products directly via social media
- In 2016, China’s KOL economy was valued at about 58 billion yuan (US$8.6 billion)
Topic |
Icons and Influencers
Chinese KOL Becky Li. Photo: Handout
Olivia Giannulli, a so-called online “influencer” who goes by the name Olivia Jade online. Photo: Instagram / Oliviajade
Fury at ‘influencer’ Olivia Giannulli, face of US college bribery scam and daughter of Full House’s Lori Loughlin, who says she didn’t even care about school
- Olivia Giannulli and sister Isabella are the daughters of Full House actress Lori Loughlin, who allegedly paid US$500,000 in bribes to get them into USC
- But Olivia Giannulli, who has social media deals with Amazon and Sephora, says she’d ‘way rather be filming 24/7 than sitting in six hours of classes’
Topic |
Education
Olivia Giannulli, a so-called online “influencer” who goes by the name Olivia Jade online. Photo: Instagram / Oliviajade