Chinese KOL Becky Li. Photo: Handout

How China’s online opinion leaders – or KOLs – convert fans to sales, creating a nearly US$9 billion industry

  • More than 70 per cent of Chinese Gen Z consumers prefer buying products directly via social media
  • In 2016, China’s KOL economy was valued at about 58 billion yuan (US$8.6 billion)
Topic |   Icons and Influencers

TOP PICKS

Chinese KOL Becky Li. Photo: Handout
READ FULL ARTICLE