ByteDance releases apps to boost marketing plans of advertisers on its short video platforms

China’s most valuable start-up ByteDance has released two apps to help with its advertisers’ marketing plans via its short video platforms, according to a 36Kr report.

The two apps are Juliang Chuangyi (meaning a huge amount of ideas) and TikTok AdStudio.

Juliang Chuangyi works as a platform for an all-around short video-based creative marketing solution. Advertisers could design, plan, and distribute their campaigns from within the platform. While the platform is linked with content from ByteDance’s apps such as Douyin and Jinri Toutiao, the short video and the news aggregator, respectively.

It also features various rankings from the Douyin app, such as the ranking of the most commented videos, aiming to provide valuable insights for advertisers.

On the other hand, TikTok Adstudio works in a way that is similar to Juliang Chuangyi, just that the app targets advertisers who are looking to work with TikTok, the international version of Douyin.

The two new apps are expected to enrich ByteDance’s online marketing solutions. Before them, ByteDance has launched Juliang Yinqing, an app for advertisers to manage their ads and another app called Feiyu CRM (Feiyu means flying fish) used to help advertisers trace sales leads and conversion rates.