An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)

When China cleans up apps, it hurts users the most

Hot social shopping app Xiaohongshu returns after a three-month long “rectification,” but users have lost sales and are baffled by new rules

Topic |   Ecommerce

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An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)
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