Apple to speak at CES conference for first time in decades
- The company’s senior director of privacy, Jane Horvath, will discuss how companies build privacy at scale
Apple is officially returning to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy – rather than pitch a new hardware product.
The company’s senior director of privacy, Jane Horvath, will be speaking on a “Chief Privacy Officer Roundtable” on January 7, according to the CES agenda.
Horvath, along with executives from Facebook, Procter & Gamble and a commissioner from the Federal Trade Commission, will discuss how companies build privacy at scale, regulation and consumer demands.
Apple’s last major official appearance at CES was in 1992, when then chief executive John Sculley gave a presentation at a Chicago version of the summit to introduce the company’s failed Newton device.
More recently, Apple’s technology has influenced CES despite the company not officially presenting. It made news last year for a privacy billboard during the Vegas event that exclaimed: “What happens on your iPhone, stays on your iPhone.” Samsung Electronics and LG Electronics also touted Apple launching video streaming directly on third-party televisions.