A WeChat user scans a QR code to retrieve a digital red envelope on the WeChat app on a mobile phone during the Chinese New Year period in Beijing in 2017. Photo: EPA/STR

China’s internet companies invest billions in virtual red packets for Lunar New Year as they vie for more traffic

  • Last year’s CCTV’s Spring Festival Gala attracted more than 1.1 billion viewers
Topic |   Lunar New Year
A WeChat user scans a QR code to retrieve a digital red envelope on the WeChat app on a mobile phone during the Chinese New Year period in Beijing in 2017. Photo: EPA/STR
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