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Huawei dominates China’s smartphone market but impact of coronavirus looms

Huawei’s shipments jumped by more than a third in 2019, but China’s coronavirus outbreak could have a negative effect on smartphone sales

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Huawei dominates China’s smartphone market but impact of coronavirus looms
Masha Borak
This article originally appeared on ABACUS

Huawei smartphones were a big winner in China last year, with shipments growing 35.5% year-over-year at Apple’s expense. But analysts warn that the Wuhan coronavirus outbreak gripping the country will have an impact in the year ahead.

Numbers from a new report from market research firm Canalys show Huawei shipped 142 million units in China in 2019 while iPhone shipments fell 21% to 27.5 million units, just 7.5% of the market, putting Apple’s market share in fifth place in the country. Apple had 9% in 2018.

Sales picked up for Apple at the end of the year thanks to the lower-priced iPhone 11, allowing the company to beat out Xiaomi for the fourth quarter. But for the year as a whole, Chinese firms took up the top four spots, with Oppo, Vivo and Xiaomi all having double-digit market share even while suffering declining growth.

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Apple’s competitive pricing for the iPhone 11 helped it reverse slowing shipments in Q4 2019. (Picture: Shutterstock)
Apple’s competitive pricing for the iPhone 11 helped it reverse slowing shipments in Q4 2019. (Picture: Shutterstock)

The outbreak of the deadly coronavirus in Wuhan is also bad news for smartphone makers this year, according to the report. The smartphone market has already been seeing declining shipments, which was expected to slow in 2020 thanks to the deployment of 5G networks, according to Canalys vice president of mobility Nicole Peng. Shipments in the fourth quarter were already the lowest since the first quarter of 2013, and now the coronavirus outbreak in the country could further impact the market.

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“Vendors need to take this outbreak much more seriously and start to think about how to react in multiple scenarios,” Peng said. Since the start of the outbreak in Wuhan in December, the government’s strict measures have resulted in factory workers staying at home, which could affect manufacturing. Retail will also be affected as more people stay home, Peng pointed out.

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